Is your brand making noise?

In which industry you are working/interested?

Audiobranding's Color Wheel

Brands that are making noise from the industry

Audiobranding's Color Wheel

There are a bunch of brands that are investing in audiobranding, but until now, there was not a place to see them all together. Here it is a compilation that is going to keep getting bigger (with time). So now, you can take a look and heard what each brand sounds like.

Have fun!

Each sphere's size is according to its audio lenght. The color is the dominant color of the logo. I used Lokesh Dhakar's Library Color Thief Each level of spheres represent a different industry. From the biggest to the smallest.

Audiobranding

The branding no one talks about, but everyone listen

_{The Audio Branding Academy defines it as the process of brand development and brand management by use of auditory elements within the framework of brand communication.}

In other words, using any sound available that identifies a brand.

_{Audio Branding Society}

Audiobranding' Map

The point map shows the number of brands per countrie that are included in the database.
The more brands a country has the darker and bigger the point is.

Audiobranding' Instruments

Each sogo has a list of instruments used to create them.
After a recount here are the top instruments used in audiobranding.

Voice Type

The kind of voice used to create the sounds are classified in the following categories.

Manner

Outside the voiceless spectrum, the voices were classified by the method used to create the sounds.
The following are the number of brands that uses each manner.

Future of browsing

Next year 30% of web browsing sessions will be done without a screen.

_{Gartner, 2016}

Are you willing to be in the

0 %

left unheard?

References

Audio Logo Database
http://audio-logo-database.com/
Audio Branding Society
https://www.audio-branding-society.org
Gartner 2016
https://www.gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/
Color Thief by Lokesh Dhakar
https://lokeshdhakar.com/projects/color-thief/
Are you interested in the data used for the project?
Download Files

By: Elizabeth R. Escamilla

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